Website: mvma.org
Facebook: facebook.com/MN.VMA
Twitter: @MN_VMA
What industry/sector do you identify with?
Public Health
Number of employees, member patrons, growers, shareholders, etc. in Minnesota:
7 employees, 2,377 current members
What about your organization or company’s work are you most proud of?
Our ability to adapt to the ever-changing landscape of the veterinary profession. We do this by:
- Promoting and advocating important causes through public service announcements, legislative involvement and marketing efforts
- Providing impactful and timely continuing education throughout the year for our profession
- Keeping the public informed through exhibits like our State Fair Miracle of Birth Center and Surgery Suite activities
- Engaging the veterinary community with events and networking opportunities
- Working with our philanthropic arm, the Minnesota Veterinary Medical Foundation, to invest the future of veterinary medicine and important animal health initiatives
Please highlight key trends affecting your industry.
An increased demand for veterinary services combined with a growing shortage of veterinarians and veterinary technicians.
Growing debt: The American Veterinary Management Association reported that the mean debt figure for veterinary school graduates was $188,853.
The challenge of staying on top of changing standards, emerging trends and new drugs.
New opportunities in the digital landscape have enabled the profession to connect with clients in virtual environments to find quick solutions and evaluate level of concern. This can reduce crowded clinics and visits when used properly.
Talk about the key opportunities & challenges facing your business over the next 5 years.
Coping with burnout: The vet profession has put in long, hard hours with an increasing patient list and overwhelming debt. Burnout is a leading cause in the trending shortage of veterinarians, veterinary technicians and support staff roles.
Customer services such as telemedicine and video call options, and online service and delivery preferences present opportunities for the veterinary profession to keep adapting to the “new normal” and help alleviate time constraints.
Opportunity to provide greater awareness around veterinary wellbeing, and a trend towards making self-care a priority.
